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It’s all about inference.”įincher had also co-founded Propaganda Films with, among others, Michael Bay. “I would never do commercials where people hold the product by their head and tell you how great it is, I just wouldn’t do that stuff. “I’m totally anti-commercialism,” Fincher said. Sometimes, they barely featured a brand’s name. He had made a name for himself as an edgy, subversive director whose ads could stand on their own as half-minute films.
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She had worked with Fincher that year, creating a solid – but largely ignored – video for “(It’s Just) The Way That You Love Me.”įincher made his money directing commercials. It hardly needed a music video to make it relevant. Her single “Straight Up” was a megahit in 1988, fourth on the year-end Billboard Hot 100. She was one of the most important choreographers of the ’80s and ’90s.Ībdul made a demo in 1987 and – on the strength of her dance ability at a time when music videos were king – her singing career kicked off. Fans now think of her just as an 80s singer with a handful of hits, but Abdul’s history as a choreographer – especially with Michael and Janet Jackson – is often overlooked. She was quickly promoted as their head choreographer, shortly after which she was nabbed by the Jackson family to do their music video and tour choreography. Abdul got her start through a try-out for the Laker Girls, the L.A. Neither Abdul nor Fincher needed the other, but they would each make the other’s career. He was a sought-after commercial and music video director who had worked with ’80s musical artists like Rick Springfield, Foreigner, and Gipsy Kings. Before Paula Abdul was a beloved reality show superstar, she was a singer and dancer.īack then, David Fincher wasn’t an Oscar-winning director responsible for Fight Club, The Social Network, and The Girl With the Dragon Tattoo. How did ’50s musical star Gene Kelly play a part in launching David Fincher’s career? To explain that, we’ve got to rewind all the way back to 1989.